No one can lay you off. And there's practically no limit to the potential growth.
Best of all, it's the most reliably profitable business model that I've ever seen (except, maybe, for government monopolies and drug cartels)...
Getting Started the Right Way Can Be Easy
Let's start by getting all of our cards on the table.
When you build a business, there are no "3-step formulas" or "7 clicks to getting rich".
It does take time and effort, so if you aren't ready for that, this isn't for you.
...if you're passionate about something...
...and you're willing to do the work...
...an Audience Business is probably the best way to go.
The first step is to figure out which market you want to serve, which niche to focus on first, and which angle to use that will be most attractive to them.
That's only the first step, but most people don't get it right - not even close!
They get sidetracked by thinking that they have to be unique, or by trying to copy what someone else is already doing successfully.
Now, I know that you have an idea of what it is that you want to do, and that's great.
But that idea is just a starting point, and the most obvious ideas aren't usually as good as they seem.There's no "formula" that you can mindlessly follow to build a successful business, but there *is* a system for finding the right niche and market, and it's actually pretty straightforward.
It's Not the Traffic, It's the AUDIENCE!
There's a good reason for why traffic is such a popular topic.
But when you're building an Audience Business, traffic isn't the next step after finding your niche - not even close!
You shouldn't even have a blog yet - it'll only slow you down (but it's okay if you do, as long as you handle it right).
There are still a few more things that you have to do before trying to attract visitors.
The #1 most common cause of failure is skipping those steps, or doing them wrong (or even in the wrong order!).
Trust me, it makes a HUGE difference!
Because when it comes to traffic, there are two options; sure, the traffic can help your business grow by leaps and bounds, but if you go about it the wrong way, you'll just waste massive amounts of time (and maybe money), and all the traffic in the world won't make a bit of difference.
And unfortunately, most people don't get it right, and even when they do finally get the traffic they've been waiting for, the results aren't anything that they'd like to talk about...
No, as a student in my Audience Business Masterclass, here are some of the results that you can look forward to:
First of all, there's the *guarantee* that you will be earning at least $3-6K/month within a year. And if a six-figure business is your goal, you can look forward to having it in your second year.
What about subscribers? You can look forward to at least a few thousand subscribers within 12 months, and well over 10,000 subscribers in your second year.
Now, it's possible to get these results faster - it all depends on where you are with your business now, and how much you're willing to work on it.
And obviously, you've got to have what it takes to really make this work (I'll tell you more about that in a moment).
But it does take work - think about 10-20 hours per week for the first year, which is at least 2 hours per day.
And if you want to grow faster, it'll take even more time.
On the other hand, if "just" a few thousand dollars per month is enough for you, then you might be okay with less time, too...
It depends on the market that you're in, and the decisions you make about your business.
But here's the bottom line: If you're serious about this, you could easily make enough money to replace your income and quit your job by the end of this year (if that's what you want), and in the second year you can look forward to well over $70-120K/year, spending your time doing what you love.
So yeah - those are the kind of results that you should aim for and expect.
And if you start the training now, you should expect them within 12 months.
You can look forward to such a rapid timeline because I'll be there to guide you through every step along the way. Whenever you have any questions, or need help, I *want* you to reach out, so that my team and I can give you the help and answers that you need to keep on going.Okay, I'll tell you more about the training in a moment, but first I want us to get on the same page about what an Audience Business actually is...
The True Marketing Genius of Seth Godin,
Tim Ferriss and Even Apple!
So, just to be clear, what *exactly* is an "Audience Business"?
And how is it different from any other kind of business?
It all comes down to the AUDIENCE.
Unlike just about any other kind of business, in an Audience Business the primary driver of your growth and profitability is the loyal, engaged audience.
Whereas in most businesses, the money you make tomorrow is determined by the work you do today, in an Audience Business, the money that you make today and tomorrow is already guaranteed, based on the relationships that you built yesterday, and last month, and last year.
So, instead of going from one advertising campaign to the next, you're building an audience that will stick with you, and drive your business's growth in the long term.
This doesn't just work online, either.
Sure, there are tons of very successful online businesses that follow this Audience Business model - businesses like Copyblogger, IttyBiz, and (ahem) Firepole Marketing.
But there are also lots of other businesses that follow this model:
What Will an Audience Do... for YOU?
Okay, yes, this all sounds great – but let's get down to brass tacks for a moment, and talk about why this is such a great model FOR YOU.
For one, it's the most reliable and sustainable business model I've ever seen.
And even more importantly, you can build this kind of business around almost any interest, passion, or expertise that you have.
There's also a very small cost to getting started (unless you spin your wheels doing it wrong, of course - but this training will take all that guesswork out of the equation).
And then there's the practically limitless growth potential (so, even if your goal is to make millions, an Audience Business is how I'd tell you to do it)...
But most importantly, having an audience driving your growth fundamentally changes the way you go about building your business, no matter what sort of business you want to be in, whether it's...
And yeah, in case you're wondering, these
aren't hypothetical examples - starting completely from scratch just a couple
of years ago, I've done *all* of these things, and showed many of my students
how to do the same.
What's Your Passion? What Do You Want to Do?
What is the interest that you want to build your business around?
Is it your hobby?
Or have you worked in your industry, and reached the point where you're ready to strike out on your own?
Just about *any* topic or subject area can work, as long as you follow the right process to refine your market and niche.
People often come to me with questions about how to choose the right market and niche, and it's no wonder that people struggle to get it right, because most people don't even know what terms like "competitor analysis" and "market validation" mean, and few of those who do really understand how to do it right.
But... when you strip these concepts down to the core - just as I'll show you how to do - anyone can find a great niche in a market that is *guaranteed* to be profitable.
It doesn't even matter if you don't know yet what you ultimately want to sell; actually, a lot of people don't know that when they start.
In fact, it's *better* not to have a clear idea of what you're going to sell, because your audience is the best guide to finding that out (and when they tell you what they want - which they will - you can bet that they'll be willing and eager to pay for it, too!).
I have more to share with you about how you will create products, services, and offers that will sell like hotcakes... but first, let's talk about how you'll grow big enough to make all of those sales!
A lot of people think that you need to be some sort of technical wizard to build an Audience Business.
Well, it's just NOT true.
Now, I'm not going to lie to you - you are going to need to learn some technology; otherwise it would be like thinking that you can open a bakery without learning to work the oven.
There's no reason to get stuck, because my team will be there to show you *exactly* how to use the tools that you'll need.
So, you will have to learn some technology, but it doesn't have to be difficult.
Not only will the training cover all of the tools you need, and how to use them...
...but if there's something that you can't figure out by yourself quickly, my team will be there to do whatever it takes to help you get it sorted.
This is a very special bonus that comes with the training, that I call "31-minute mark tech support." It means that if you spend 30 minutes trying to figure something out, and you're still stuck, you can reach out to us, and either Robyn or Amanda on my team will help you get it sorted – whether that means answering your questions, writing up a procedure that you can follow, or even getting on a Skype screen share to get it sorted together.
You have *unlimited* access to tech support for the first three months of the training, so there's plenty of time for you to get all of your systems up and running. And if you need help for longer than that, we can arrange that, too!
And that's not the only help you'll have access to, either...
...plus a metric ton of tutorials, worksheets, case studies, and special bonuses (more on these in a moment).
Together, they will take you from the very
beginning of creating the foundation for your business, all the way to doing
major big joint ventures with the leaders in your industry, who have tens of
thousands of subscribers (which you'll have, too!).
The training doesn't assume that you already know a lot about marketing, and you don't have to work 8 hours a day to achieve these goals.
Each lesson includes focused "homework" that's easy to follow; you'll have to put in the time to complete it, but if you do, you will absolutely achieve the results that I'm promising.
By going through this training, you'll always know what you need to do next, and what results you can expect when you do.
What could be better than that? Actually,
there are a few things, and we included them with the training...
Bonuses, Materials and Resources
Starting an Audience Business is the smartest, most sustainable choice that you can make to secure your future (if you fit the description that I'll share with you in a moment).
An audience drives my business, Firepole Marketing, and it generated over $250K in its second year.
And I've helped *a lot* of other people achieve similar success with their businesses, following the exact same process that I did.
Now, for the first time ever, you can join a training program that will take you by the hand and guide you through every step towards building your own thriving and profitable Audience Business.
One of the most important indicators of growth in an Audience Business is your email list.
But it's not enough to just "grow"; that could mean adding just one new subscriber every month.
If you follow the right methods, you should be growing by at least 10-15% every single month.
After the first few months, that means hundreds of new subscribers per month.
Does that sound difficult? Have you tried, and not had anywhere near those results?
If so, then you're probably doing the wrong sort of promotion (or you're doing the right thing at the wrong time, which is just as bad) - but don't worry, I'll show you what you *should* be doing, and your results will improve dramatically.
Now, it could be that the issue isn't promotion - it could be that you're getting plenty of traffic, but you're wasting visitors.
It's actually pretty common - most people end up wasting the majority of their traffic; instead of subscribing to your list, the visitors just leave your site, never to return.
There are several things that you could (and should!) be doing to get more visitors to turn into subscribers.
It could be a content fix - like offering them something they really want in exchange for their name and email address (and I'll show you how to figure out what that is, and put it together, quickly and easily).
Or it could be a technology fix - maybe you need to start using split-testing or re-targeting to increase your conversions. (I'll show you how to do both, the right way, in the training.)
And of course, you have to understand the "conversion principles" that persuade people to take action (more about this in a moment)...
But most importantly, there are certain things that you have to know about your visitors.
Knowing those things makes a bigger difference than all the rest combined. And they're not difficult to figure out when you know what you're looking for.
The Audience Business Masterclass includes a number of special bonuses, for one simple reason:
When you become our student, your success is my success, and I take that *very* seriously.
We really do everything that we can to ensure your success, which is why we've included several bonuses to make sure you never get stuck, and always achieve the results that we promise.
This comes in the form of a boatload of special bonus resources, like:
And honestly, that's just the start - you'll find bonus resources like this with almost every lesson in the program.
And as great as all these materials, are, it gets even better, because you also get two very special bonus services...
The Masterclass will teach you everything that you need to know to build a thriving Audience Business.
...as with anything that takes serious study, we know that you're going to have questions about how to apply what we teach to your specific situation.
That's why we've included *unlimited* access to me and my team for help - as much as you need, for as long as you need it - even after you complete the program!
Here's how it works: you can email us anytime you want, with any questions you have about anything relating to the training, or to your Audience Business.
And we'll answer it within 24 hours. It's that simple.To make sure everyone gets the best response as quickly as possible, my assistant instructor Megan takes the first pass at answering your questions, but I will see every question, and every answer, and if I have anything to add to Megan's answer, I'll jump right into the conversation.
You're building an Audience Business; you need to learn to use a few technologies.
And we want to make sure that you won't get stuck with any of them.
So, if you ever need help figuring something out, just send us an email, and Robyn or Amanda in my team will help you get it sorted - no matter what it takes.
They can answer your questions...
...or write up a procedure for you to follow...
...or they can even get on a Skype screen-share with you, and literally show you how to get it sorted!
I know from past experience (with my own businesses, and with my students) that in the first few months, the technology can seem a little overwhelming.
That's why you get three months of the 31-minute mark tech support from us to make sure you get everything set up right, including...
How I KNOW That You Can Do This
Here's the bottom line: I know that this works because I've done it myself, and helped many of my students to do the same.
I built Firepole Marketing following the *exact* same process that you'll follow in the training (except that you won't have to make any of the mistakes that I made along the way!).And you can expect results that follow the same steep curve that I experienced:
Obviously I can't promise that you'll make half a million dollars in three years, but you can absolutely look forward to enough revenues to replace a full-time income by the end of the first year, and rapid growth after that.
And this isn't just idle talk - this is my iron-clad double guarantee...
The first is the usual, boring, "you've got 30 days to get your money back, no questions asked" guarantee.
And we stand by it - if for whatever reason you decide that the training isn't for you, we'll issue you a refund - no harm, no foul.
But I want you to understand just how committed I am to your success, so I've got a second, very special guarantee on this program:
I guarantee that, as long as you do the work, apply what I teach you, and reach out to us when you need help, you'll be earning at least $3-6K/month within your first year.
And if you don't, I'll refund your tuition, and pay you $1,000 out of my own pocket.
Yes, I'm that serious about it.
You have to do the work (10-20 hours/week, minimum), and you have to reach out to us if you have questions, or get stuck.But if you do all that, and don't get the results I'm promising, I'll refund your tuition, and pay you $1,000 out of my own pocket.
If you start today, and apply what I teach you, then in less than a year, you'll be earning $3-6K/month - I guarantee it.
And you could break 6-figures in less than two years, if that's what you want.
You'll follow a clear, tested process that is broken into short, actionable lessons that are easy to complete, so you don't miss a step.
And if you ever have a question, we're here to help you - as much as you need, and even after the training is over.
You even get three months of unlimited tech support to make sure you get everything up and running.
If you want to create a thriving, successful Audience Business, this training is your ticket to making it happen...
Get started with just $127...
Until very recently, I've only been able to guide my private clients through this process, and they've happily paid thousands for it (sometimes tens of thousands!).
So, if you want to build a business around doing what you love, this training is meant for you.
Over the course of 14 lessons, I'll take you from the very start of building your foundations, all the way to running major joint ventures with the leaders in your industry.
Each lesson will propel you forward by leaps and bounds, and you'll never need to wonder about the next step...
I'm guaranteeing that if you apply what I teach you, and reach out to us when you need help, you'll start earning at least $3-6K/month within a year from today.
I'll even pay you $1,000 out of my own pocket (and refund the cost of the training) if you don't get there - that's how certain I am of your success.
You can even look forward to breaking 6-figures in your second year, if that's what you want.
Start the training now, and we'll get you there together...
We stand behind our training program, and that if you use it the way you’re supposed to, we’ll guarantee the results. But that doesn't mean that you can sign up, forget about the program, and then email us at any point in the future for a refund.
So, specifically, here’s what you need to do in order to be eligible for the guarantee:
1. Spend 10-20 hours/week studying and implementing the Masterclass. You have to do this every week (it’s okay if you miss a week here and there, but it’s not okay if you stop working for months at a time). Now, obviously, there’s an honor system in place here; we can’t measure or monitor how much time you spend, but we trust you to be honest.
2. Reach out to us when you need help or feel stuck. Everyone gets stuck, and the key to making steady and consistent progress is to reach out to us so that we can help you get un-stuck. This is critical; if you want to exercise the guarantee, the first thing we’re going to do is check when you last reached out to us for help; if we haven’t heard from you in months and months, then you won’t be eligible.
3. Reach out to us soon after your first year with us ends. We’re guaranteeing results in the first 365 days of your training, assuming you put in the time and do the work; that doesn’t mean that the guarantee is a blank cheque that you can cash anytime in the future. To exercise the guarantee, you have to reach out to us during the 90 days immediately following your first year (i.e. days 366 through 485). After that point, you will no longer be eligible.
And of course, if you’ve got any questions about this, just reach out – we’re here to help, and we’re in your corner.